Baskin Robbins Ice Cream Restaurants Chains Update: Baskin-Robbins, the world’s most known ice cream chain, has announced that it has signed a master licensing agreement with AHG Flavours (Pvt) Limited and aims to set up 35 Baskin-Robbins shops across Pakistan, with Lahore being the main focal priority.
AHG Flavours Chairman Irfan Mustafa said:
“Baskin-Robbins is famous around the world for offering an extensive variety of 31 ice cream flavours to its guests and we’re looking forward to treating our customers across Pakistan with the same flavourful experience.”
“We look forward to opening our first Baskin-Robbins shop in the months ahead.”
AHG Flavours CEO Harris Mustafa, an industry veteran, welcomed Baskin Robbins Ice Cream Restaurants Chains in Pakistan in his classic boldness, “Abhi to party shuru hoi hai,” meaning the party has just started.
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Baskin Robbins Ice Cream Restaurants Chains in Pakistan will feature the brand’s extensive selection of classic ice cream flavours, including Pralines n’ Cream, JamocaTM Almond Fudge, Mint Chocolate Chip and Very Berry Strawberry, alongside regional favourites such as Mango Tango and Tiramisu.
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Baskin Robbins Ice Cream Restaurants Chains will also offer its delicious range of custom ice cream cakes, frozen beverages, ice cream sundaes and take-home ice cream treats.
“We are pleased to be collaborating with Irfan, Harris and their team to begin developing the Baskin-Robbins brand in Pakistan by bringing our wide range of delicious ice cream flavours, cakes and other treats to Pakistani customers,” said Dunkin’ Brands International Vice President John Varughese.
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Baskin-Robbins currently has more than 7,800 restaurants in more than 50 countries around the world.
History of Bakin Robbins
Nearly three-quarters of a century ago, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton “Burt” Baskin and Irvine “Irv” Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere.
As a teen, Irv worked in his father’s ice cream store. During World War II, Burt was a Lieutenant in the U.S. Navy and produced ice cream for his fellow troops. When the war was over, the two entrepreneurs were eager to capitalize on America’s love of ice cream.
They started out in separate ventures at the advice of Irv’s father. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. His store featured 21 flavors and emphasized high-quality ice cream sold in a fun, personalized atmosphere. A year later, Burt opened Burton’s Ice Cream Shop in Pasadena, CA. By 1948, they had six stores between them. This concept eventually grew into Baskin-Robbins.
As the number of stores grew, Burt and Irv recognized that to maintain the high standards they set in the beginning, each store would require a manager who had an ownership interest in its overall operation. Even though they didn’t realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry.In 1949, there were more than 40 stores in Southern California when Burt and Irv purchased their first dairy in Burbank. This business decision allowed them to have complete control over the production of their ice cream, and the development of new ingredients and flavors.
It wasn’t until 1953 that the ice cream chain dropped the separate identities of Snowbird and Burton’s and became Baskin-Robbins. A local advertising agency, Carson/Roberts, advised a uniform identity and image under the name Baskin-Robbins 31 Ice Cream. Their recommendations included the “31®” logo to represent a flavor for every day of the month, Cherry (pink) and Chocolate (brown) polka dots to be reminiscent of clowns, carnivals and fun and lastly, the use of cartoons to bring their flavors alive with personality to graphically highlight the name and delicious ingredients. With this over-arching branding, Baskin-Robbins’ iconic pink spoons were created with the belief that people should be able to try any of their many flavors without cost.
In 1954, Baskin-Robbins put their product on the line against their competitors at the Los Angeles County Fair. That year they won their first Gold Medal and set the pattern for county and state fair participation, earning Gold Medals for Baskin-Robbins Ice Cream every year since that first contest.
Baskin-Robbins continued to expand, and by the mid-1960s, the company had become an ice cream empire with more than 400 stores throughout the United States. In the 1970s the chain went international, opening stores in Japan, Saudi Arabia, Korea and Australia.