LOreal Modiface Facebook AR Makeup Experience Update:
ModiFace, the leading provider of augmented reality technology for the beauty and medical aesthetic industries, announced its Augmented Reality (AR) try-on technology is now used by 50 major beauty brands.
LOreal Modiface Facebook AR Makeup Experience helps them to enable consumers to explore products virtually on their own photos and videos.
Besides that, new Application by well-known brands such as Sephora, Vichy, Lakme, etc. etc. enable consumers to visualize and explore products related to makeup, anti-aging, hair styling in an interactive and fully personalized way.
About LOreal Modiface Facebook AR Makeup Experience
ModiFace’s 3D augmented reality mirror technology, which shows consumers an instant.
Therefore, live image of what a product or treatment would look on their own skin, is one of the most popular technologies available to beauty brands.
Allergan’s Juvéderm® Mirror, Sephora’s Interactive Shadow Wall, and Lakme’s Makeup Pro mobile app are recent examples.
These examples shows how beauty brands are relying on ModiFace’s Application to keep customers continuously engaged and buying.
Details of Application
The new LOreal Modiface Facebook AR Makeup Experience would let Facebook users try makeup from L’Oreal brands using AR and Facebook Camera.
L’Oreal and ModiFace are working on AR technology to launch the first ever Facebook AR makeup experience Application.
LOreal Modiface Facebook AR Makeup Experience will launch at the end of August 2018.
L’Oreal said that they are collaborating with Facebook for long-term in order to bring the AR makeup experience Application to users as well as develop it further with the time being.
L’Oreal and Facebook believe that Augmented Reality (AR) Application is going to be the key for product and brand discovery and purchase in the near future.
Hence, working together on the LOreal Modiface Facebook AR Makeup Experience technology would yield favorable results for both.
The beauty industry is one of the major naturally aligned markets for AR technologies, which could enhance the consumer interaction to the next level.
Over the next few months 10 additional brands will be launching augmented reality try on web Application, mobile apps, and in-store kiosks with ModiFace’s technologies at the core.
Video Source: YouTube